Craige Mackenzie
Founder & Director

Mobile: 021 796 092

Craige is an arable and dairy farmer focussed on Precision Agriculture. Craige and wife Roz farm Greenvale Pastures, an arable cropping property near Methven, NZ. They are also partners in Three Springs Dairies Ltd, a neighbouring dairy farm.

Farming since 1984, Craige has developed a keen interest in sustainable farming practices and innovative solutions for New Zealand agriculture.

Craige is involved in research programmes with various organisations. He is a member of the Foundation for Arable Research (FAR) Strategic Research Committee, Chair of the Precision Agriculture Association of NZ (PAANZ), Board member of Precision Agriculture Australia (SPAA) and a NZ delegate to the International Society of Precision Agriculture (ISPA). Craige is a New Zealand Nuffield Scholar and in has been the recipient of various awards most recently being the Ballance Farm Environmental Awards Supreme Award for the Canterbury region.  Craige is also an Alumni member of the 2012 Global Farmer Roundtable, and  will be attending again later in 2014.

Craige loves travel, NZ’s Sauvignon Blanc and American Muscle cars and isn’t great at sitting still.

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Jemma Mulvihill
Managing Director

Mobile: 021 796 124

Jemma Mulvihill graduated from Lincoln University with a Bachelor of Agricultural Science with Honours in 2009. During Jemma’s stint as an undergrad she completed a year’s study abroad in the US at Colorado State University where she came across Precision Ag, amongst other things, and all it had to offer for the US market. Jemma saw that there could be a really good fit with some of these Precision Agriculture technologies and techniques here in NZ to enhance NZ agriculture. After finishing her undergrad degree Jemma set up a Precision Agriculture company with Craige and Roz, filling the gap in the ever-changing technology driven ag market that they could see developing in NZ.

Jemma enjoys squash, time with family on the farm and travelling.

– B AgSci (Hons)

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Chris Smith
Operations Manager

Mobile: 021 796 876
Twitter: AgriOpticsChris

With over 20 years’ experience in farming, both in NZ and the UK Chris boasts a wide range of skills covering all aspects of agricultural management. Chris is the winner of awards in the UK for improved production yields, reduced overheads and a range of environmental schemes and enterprises. He moved to NZ in 2007 from the UK to manage a mixed 600ha cropping farm in Canterbury until late 2012.

Chris has experience in EM Soil Mapping, a range of variable rate application technologies and has worked with on farm computer systems for over 15 years. In the UK Chris was involved from the early stages with variable rate nutrient application from grid soil sampling, canopy imagery and yield mapping.

A great family man, Chris enjoys soccer refereeing, biking, hiking and socialising with family and friends.

– HND in Agriculture, from the UK
– BASIS qualified in crop protection, integrated pest management plus bio-diversity & environmental training
– FACTS – certification of competence in fertiliser advice

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Nick Evans
North Island Rep & Precision Ag Technician

Mobile: 021 796 828

Nick  graduated from Lincoln University in 2013 with a Bachelor of Commerce in Agriculture. He then went on to complete a Master of Management in Agribusiness in 2015. During his time at university Nick sought out varied practical work experiences ranging from dairy farming on the West Coast to a wheat harvest in Victoria, Australia. Combining these experiences with university learning has built a solid foundation of agricultural knowledge.

During the course of his Masters Nick was exposed to Precision Ag and found it to be a fascinating area of agriculture that had great potential.

In  down time off Nick enjoys mountain-biking and getting into the outdoors, be it hunting, diving or tramping.



B.Com (Ag)


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