Agri Optics New Zealand was established as a result of Craige and Jemma’s international travel.

In 2008 Craige travelled as a NZ Nuffield Farming Scholar. While travelling around the world on his study tour he gained an insight into a wide range of technologies present throughout the world and how they would fit into New Zealand farming systems. One of the greatest things he saw was the potential to reduce costs, environmental pressure and greenhouse gas emissions through more precise management of inputs. This sparked an interest in some specific products that Craige would then introduce into his family’s own arable enterprise.

In the same year Jemma completed a year of ‘Study Abroad’ at Colorado State University as part of her Agricultural Science degree where she undertook papers looking at several aspects of Precision Agriculture. Here she saw the great potential that PA technology offered in increasing the efficiency and sustainability to farming systems across New Zealand.

Agri Optics New Zealand Ltd was launched in 2010. The company has developed rapidly due to our ability to provide clients with quality solutions delivering real value. Our client base now encompasses arable, dairy, horticulture, pastoral and viticulture along with council infrastructure and amenity management.

As of 1st June 2014, Agri Optics North Limited has been established.  Based in the Manawatu region,  Agri Optics North has been set up to replicate the EM Soil Surveying & Precision Agriculture services throughout the North Island that are currently offered by Agri Optics NZ in the South Island.  Managed by Stu Bradbury from Lindsay NZ, Stu has EM Surveying and Precision Ag experience dating back more than 10 years from early EM trials conducted at Massey University and good knowledge of how to extract information from EM Maps to use for improving land use.  Agri Optics North works in closely with the South Island team to ensure consistency of service and products is provided throughout the North Island.